Booklet format + Mock web application

Booklet format:
Last night we dicussed the booklet format and how we can tell the 'story' of our proposal thru a narrative as opposed to the cut-and-dryness of filling each page with our solutions to each criteria. So we can tell the story of the 3 personas/target users: The Commuter, The Tourist, and The Copenhagener thru their individual experiences in using the KØ bike share program [while hitting upon each target users unique experience with the criteria - bike design; storage; booking, access & payment while keeping in mind the overall concept; design and form; visibility, user-friendliness and logistics; and interaction with the city.]

Here is an example of the mock web application and how each target user's experience is unique [content subject to change]:

The Commuter/The Copenhagener:








The Tourist