BOOKLET [assignments] - DUE DATE TUES NOV 10

This is what it really comes down to: we have worked on this collaboration for the last 6 weeks and we all want to have a cohesive proposal to submit.

ALL CONTENT of your assigned pages is DUE TUESDAY NOVEMBER 10 at midnight.

Post your stuff on the blog and email the your final content to Philip so he can layout the booklet [high resolution jpegs, pdfs, ai files WITH THE LINKED FILES].


Title page [Darius] sexy rendering of logo and texture of silo.
PAGE 1 [Zack/Sherry]: Introduction to our bike share proposal. Overall explanation of the criteria: bike design, storage, booking access and payment, intro to our concept of presenting our proposal thru the narratives of the 3 personas. Mostly copy/text.
PAGE 2 [Zack/Erik]: Sexy and compelling image and/or a collage of supporting images from our proposal according to the criteria.

Tourist[s]:
PAGE 3 [Caitlin]: Tourist [Isabella] and her itinerary, with her symbol [backpack]. Biography given in the criteria.

Isabella is 22 years old and comes from
Naples, Italy. She has just arrived at
Copenhagen Central Station on a train
from Hamburg. She is Interrailing around
Europe with her friend and it is her fi rst
visit to Copenhagen. As soon as the girls
have checked in at the hotel near Lange-
bro and deposited their bags in the room
they want to visit Christiania. Isabella is
158 cm tall and weighs 49 kg.

PAGE 4 [Emily]: Isabella on a laptop in Euro-style cafe (booking RFID card) - show screen shots of the website.
PAGE 5 [Emily]: Isabella and friend at silo. Friend is purchasing RFID card, paying by cash - and Isabella is picking up pre-booked RFID card. Since Isabella booked online, she receives an additional perk, a coupon for a discount into the Tivoli Gardens.
PAGE 6 [Erik]: Bollards placed on tourist's itinerary, explains first 30 minutes free.

Commuter:
PAGE 7 [Caitlin]: Commuter [John Madsen] and his itinerary, with his symbol [?]. Biography given in the criteria.

John Madsen is 48 years old and owns an architect
studio in Denmark’s second-largest city, Aarhus,
located 300 km from Copenhagen. John attends
meetings in Copenhagen several times a week.
He usually travels by train in business class from
Aarhus to Copenhagen and takes a taxi from the
Central Station to his end destination, which is
usually in the city centre. John enjoys taking the
train as he can work on the journey but he often
fi nds it irritating to have to sit in traffic in the taxi
on the short three kilometre journey from the
train station in Copenhagen. John is 190 cm tall
and weighs 93 kg.

PAGE 8 [Philip]: John aboard the train to Copenhagen from Arhaus. Ko bike share poster on inside of train. John on his laptop, working, and deciding to sign up for a membership. He uses his company credit card.
PAGE 9 [Darius]: John arrives at the Central Station and checks out bike sizes and specs at a silo. Sexy rendering.
PAGE 10 [Erik]: More detail about the silo - show section and John's intrigue with the design, since he is an architect.

Copenhagener:
PAGE 11 [Caitlin]: Copenhagener [Harry] and his itinerary, with his symbol [?]. Biography given in the criteria.

Harry is 35 hears old and lives in the Norrebro
neighbourhood. He rides his bicycle every day to his job,
where he works as a copywriter at an advertising bureau in the city
centre. He lives roughly three kilometres from work. Harry
chooses the bicycle because it is easy and quick. One mor-
ning Harry comes out of his fl at to discover that his bicy-
cle is stolen. It’ll take a week or so for him to get money
from his insurance company and to buy a new bicycle. It is
especially irritating for Harry today, as he has four meetings
around town. Harry is 175 cm tall and weighs 75 kg.

PAGE 12 [Emily]: Harry's bike gets stolen, according to the criteria. He is already a member with Ko because he uses their storage [for his sadly, now stolen bicycle] and also for use of a cargo bike for errands.
PAGE 13 [Philip]: Harry uses his smartphone to book a bicycle at a bollard near his apartment. Shows access via smart phone.
PAGE 14 [Darius]: Harry has 4 meetings around town. Show his itinerary and his use of the bollard system and silo. Also, show that he uses a cargo bike at the end of his work day to go grocery shopping.

PAGE 15 [Zack/Sherry]: Conclusion. Explain/reiterate how our proposal is visible, user friendly and interacts with the city [criterion 3 and 4]. Touch on how the bike share program can continue to exist thru making profit thru marketing. Works cited/bibliography/credits. etc
BACK PAGE

notes from nov 4 meeting

story board!



***is anyone particularly interested in writing the copy for the first, introductory page? ...***

if you are interested, please let it be known. otherwise, starting tonight/tomorrow, i am going to begin sending out individual emails/phone calls to ask each team member to fulfill certain illustrations and copy for the booklet. please push back if you see it fit - but at this point, everyone needs to start pulling their own weight. this is a form of friendly encouragement - no pressure! :]

UPDATE [thanks for your notes Philip!]:

Title page
PAGE 1: Introduction to our bike share proposal. Overall explanation of the criteria: bike design, storage, booking access and payment, intro to our concept of presenting our proposal thru the narratives of the 3 personas. Mostly copy/text.
PAGE 2: Sexy and compelling image and/or a collage of supporting images from our proposal according to the criteria.

Tourist[s]:
PAGE 3: Tourist [Isabella] and her itinerary, with her symbol [backpack]. Biography given in the criteria.

Isabella is 22 years old and comes from
Naples, Italy. She has just arrived at
Copenhagen Central Station on a train
from Hamburg. She is Interrailing around
Europe with her friend and it is her fi rst
visit to Copenhagen. As soon as the girls
have checked in at the hotel near Lange-
bro and deposited their bags in the room
they want to visit Christiania. Isabella is
158 cm tall and weighs 49 kg.

PAGE 4: Isabella on a laptop in Euro-style cafe (booking RFID card) - show screen shots of the website.
PAGE 5: Isabella and friend at silo. Friend is purchasing RFID card, paying by cash - and Isabella is picking up pre-booked RFID card. Since Isabella booked online, she receives an additional perk, a coupon for a discount into the Tivoli Gardens.
PAGE 6: Bollards placed on tourist's itinerary, explains first 30 minutes free.

Commuter:
PAGE 7: Commuter [John Madsen] and his itinerary, with his symbol [?]. Biography given in the criteria.

John Madsen is 48 years old and owns an architect
studio in Denmark’s second-largest city, Aarhus,
located 300 km from Copenhagen. John attends
meetings in Copenhagen several times a week.
He usually travels by train in business class from
Aarhus to Copenhagen and takes a taxi from the
Central Station to his end destination, which is
usually in the city centre. John enjoys taking the
train as he can work on the journey but he often
fi nds it irritating to have to sit in traffic in the taxi
on the short three kilometre journey from the
train station in Copenhagen. John is 190 cm tall
and weighs 93 kg.

PAGE 8: John aboard the train to Copenhagen from Arhaus. Ko bike share poster on inside of train. John on his laptop, working, and deciding to sign up for a membership. He uses his company credit card.
PAGE 9: John arrives at the Central Station and checks out bike sizes and specs at a silo. Sexy rendering.
PAGE 10: More detail about the silo - show section and John's intrigue with the design, since he is an architect.

Copenhagener:
PAGE 11: Copenhagener [Harry] and his itinerary, with his symbol [?]. Biography given in the criteria.

Harry is 35 hears old and lives in the Norrebro
neighbourhood. He rides his bicycle every day to his job,
where he works as a copywriter at an advertising bureau in the city
centre. He lives roughly three kilometres from work. Harry
chooses the bicycle because it is easy and quick. One mor-
ning Harry comes out of his fl at to discover that his bicy-
cle is stolen. It’ll take a week or so for him to get money
from his insurance company and to buy a new bicycle. It is
especially irritating for Harry today, as he has four meetings
around town. Harry is 175 cm tall and weighs 75 kg.

PAGE 12: Harry's bike gets stolen, according to the criteria. He is already a member with Ko because he uses their storage [for his sadly, now stolen bicycle] and also for use of a cargo bike for errands.
PAGE 13: Harry uses his smartphone to book a bicycle at a bollard near his apartment. Shows access via smart phone.
PAGE 14: Harry has 4 meetings around town. Show his itinerary and his use of the bollard system and silo. Also, show that he uses a cargo bike at the end of his work day to go grocery shopping.

PAGE 15: Conclusion. Explain/reiterate how our proposal is visible, user friendly and interacts with the city [criterion 3 and 4]. Touch on how the bike share program can continue to exist thru making profit thru marketing. Works cited/bibliography/credits. etc
BACK PAGE


***if you have anything else to add, please do! if you have any comments, likes or dislikes, please feel free to share :] And for the ease of communicating with one another, please refer to specific page numbers - if applicable!
also, if you have any interest in creating one of these pages - please say so in the comments and its yours! [remember, we are working in A4, landscape]

ALSO *** more FAQ has been added to their running list... read: http://www.cphbikeshare.com/Default.aspx one important thing of note is:

Question:
What is the meaning of the difference between the 15 pages and the 40 slides presentation?
More important: Which document the jury will read?

Answer:
It is optimal that you deliver both a booklet of maximum 15 pages - A4 size - in analogue
format and in 10 copies, as well as digitally on a CD-R/DVD. In addition a maximum of 40
pages in digital slide presentation format. The latter is in case the presentation being
exhibited or suchlike.

The jury will place most emphasis on the booklet.



for zack, better than chinese:

running notes from november 1 meeting

schedule:
today is sunday november 1. we plan to have a draft booklet printed to review and redline on wednesday november 4 [philip and emily will layout + zack or erik will print for wednesday]. in order to have a good amount of commentary, we need to have substantial images and copy/text in the draft. another criteria for the booklet is cohesion - thru the copy/text and the images/renderings.

booklet organization, order + approach:
introduce proposal in a pages or two in line with the criteria, and then the following pages will be more detailed in narrative form. [this would take more refining and take more time, but the pay off would be it could potentially be more eloquent.]

some elements we have the beginnings of are:
bike silo - CAD plan + section and rendering
free form bike parking with bollards - rendering
bicycle - colorway + specs
branding/identity - logo + mock up poster
logistics: booking, access and payment - web/screen grabs
narratives/personas - photos/itinerary
sketches
rfid diagram


some elements we need:
introduction page with overview of proposal
collages - bike silo, free form parking
narratives - copy/text
booking, access and payment - copy/text
clear diagram of booking, access and payment

***please make sure to post any images [renderings, collages, maps, etc] to the blog ASAP so that philip and i can begin to layout the booklet. the best file formats are: jpegs and pdfs. and if you want, you can email the entire group the original design files as well.***

***also, please submit some text to accompany your illustrations, photos and /or drawings.***

required submission proposal:
2 A1 boards
15 max. page A4 booklet
40 max. slide powerpoint
individual illustrations, photos and drawings

running notes from october 25 meeting

_Everyone should closely read the criteria [found here: http://www.cphbikeshare.com/files/competition_programme_final_310809.pdf] and find a question that is asked that we have not addressed/created a solution for and run with it.

Whenever someone feels like they need something to work on, re-reading the criteria will be helpful to brainstorm on what to tackle next. I think the more criteria we can provide a solution for, the better - and of course, with quality [over quantity].

_As a collective, we have decided upon the concept of the narrative for the booklet format. So as we continue onwards, we should be mindful of the criteria in terms of the personas/target users.

_Logistics: the web-application format is a good way to show our intent with logistics: booking, access and payment. there is still more refining that needs to occur. [ie. where will the Ko card kiosks be located and integrating into the storage system] [once a bicycle is taken out of the silo and locked at a bollard, how will the bicycle be un-locked by the new user? solution: there will be the same type of interface/scanner built into the rear lock/bicycle that exists at the silo. so the new user can text to the Ko digital system or swipe their Ko card.

examples of self-locking bicycles:






_Storage: Thus far we have outlined 3 types of storage. 1: silo 2: bollard 3: salvaged bicycle parts. keep in mind that the Ko bike share bicycles will be secure while stored in the silo. when they are 'locked' to the bollard, they will be self-locking on the rear wheel and also the front wheel can possibly lock into the bollard. and thirdly, the salvaged bicycle part storage system will be used as more of a sculptural piece to show users where the Ko bike share has designated for the bicycles to be parked. We discussed designing this salvaged bicycle part system in more detail - thru CAD and/or collage.

examples of using salvaged bicycles for a bike rack/storage system:





a la burning man - i think something like this would be ideal.



_Bike Design/Branding: [from the criteria] "What will the bicycle in the future bike share system look like? How will it work? We need a new design for a bicycle. The bicycle's target group is first and foremost commuters who arrive in Copenhagen and Frederiksberg by train, bus, or metro..." etc. In response to the bike share's target group, we plan on proposing silos at the main station for the commuters to use as they commute to and from the city. We also plan to install campaign/propoganda to entice commuters to use our bike share.

Registration

I have registered our team for the competition. The registration has been confirmed but I am still waiting to find out what our ID number will be.
And a little off topic, here is a video of a Pedicab and Taxicab interaction: http://gothamist.com/2009/10/06/video_cabbie_vs_pedicab_driver_in_m.php

Criteria

Here are some notes on the criteria:
[see above BMP for visual references. unfortunately blogger doesnt accept PDF files - so i had to export as a BMP - click on the image to enlarge.]


# 4.1.1 The Bicycle Design

BUILT IN components:
-GPS to generate real-live web application for smartphones, internet and available at display screens at main stations [this can be used as a planning tool by learning from patterns and therefore being able to plan in a smarter way.]
-accessories: lights, rack, basket, rear lock, solar power

RE-USE abandoned bicycles? 8,000 bicycles were abandoned in 2008 alone. In what way can these be re-used? ... create community-bonding workshops on bicycle mechanics and building workshop using these salvaged bicycles... ? Use the salvaged bicycle parts to reconstruct some of the stations?

3 types of bicycles, in 2 sizes, for a TOTAL OF 6 types of bicycles.
-townie. 3-speed. [commuter/tourist/copenhagener]
-cargo. [copenhagener]
-salvaged bicycles. [commuter/tourist/copenhagener]

2 sizes:
one to fit 4ft-5ft
one to fit 5ft+
???


# 4.1.2 Storage

Currently there are 34,800 parking spaces, including 1,000 mobile racks.

With the figure of 37% of residents biking to their school or workplace, that means that 150,000 cyclists enter Copenhangen every morning. There is a great need for more parking racks.

Solutions:
-Create more stations for the bike share, and allow for private bicycle owners to use these facilities. Private bicycle owners can tap into this system by paying a minimal yearly fee, which would help generate some revenue for the bike share program.
-Design and implement a modular parking system. These can be available for sale to commercial entities so that they can attract customers. This will create revenue for the bike share program. This type of solution would intelligently solve the issue with privatization of city sidewalks [if one exists, as it does in New York City].
-Utilize the unused wall space for a vertical parking solution.
-Utilize vacant lots for a vertical parking solution.


# 4.1.3 Booking Access and Payment

Commuter: booking and payment can be done online and/or on smartphone. Minimal annual fees for upkeep and maintenance.

Tourist: primarily deals with booking and payment at the physical stations, usually in the main squares. Payment is structured more like a minimal charged rental.

Copenhagener: booking and payment can be done online and/or on smartphone. Minimal annual fees for upkeep and maintenance.

Research other cities’ booking access and payment programs.
Paris, Lyon, Barcelona, Beijing, etc

How to generate revenue to maintain the bike share:
-modular bike racks [private commercial businesses]
-advertisement ‘space’ on bicycles and station kiosks and shelters


# 4.2.1 Overall Design Concept

Bicycle share name... ?

"If it’s monuments you’re after in Copenhagen, don’t look up. Look all around you, right there at street level. Our greatest monument is motion. It is a massive, constant, rhythmic and life-sized legacy."

free form
immediacey
dynamic
inter-connectivity
decentralized
real time
scale- micro macro
interplay
urbanity
inter reactionary
trifecta

A physical infrastructure is integral in a successful bike share [bicycles, racks, pick-up/drop off stations, bike tracks/lanes, etc]. In this proposal, a digital infrastructure is also integral in the success of the bike share [GPS on the bicycles, GIS application - Google mashup -, text messaging, etc].

GPS to generate real-live web application for smartphones, internet and available at display screens at main stations.


# 4.2.2 Design and Form

Copenhagen blue [bike lane]

Utilize a strong branding identity. [Historic emblems, color] BOLD, SYMBOLIC.
One way to think about using the city symbol: Create the station, and on the shelter, enlarge the logo so it becomes more of an abstraction.

Propose stages for implementation:
Once these stages have been created, the program can advance to a further state depending on
demand/need, as seen fit by the City.

Stage 1 - X amount of bicycles, X amount of parking spaces, X amount of stations, etc.
Stage 2 - As the program is deemed successful and there is more demand, increase in amount of bicycles, parking spaces, stations, etc.
Stage 3 - As the program expands, increase... and institute more solutions for the increase of bicycles and space for storage - use empty walls for a vertical solution; use vacant lots, etc.

Each stage becomes increasingly more complex in terms of increase of fleet, increase in parking, etc - general increase in the infrastructure.


# 4.2.3 Visibility User Friendliness and Logistics

Utilize a strong branding identity. [Historic emblems, color] BOLD, SYMBOLIC.

Utilize lighting system. Look to the symbolism in the NYC Transit system’s lighting - the glow of the Green orb when a station is open. Use the same soft, glowing but vibrant and intense type of light at the bike share stations. The stations’ level of illumination corresponds with the stations’ bicycle availability.


# 4.2.4 Interaction with the City

With growing popularity of cycling and the implementation of the new bike share, cycle track congestion proves as a challenge for city planners.

Prime motive for cycling: more and wider cycle tracks and fewer cars.

2015 GOALS:
- 50% of people will go to their work place or educational institution in Copenhagen by bike. [In 2008 , 37%]
- The number of seriously injured cyclists in Copenhagen to be halved compared to today. [118 cyclists]
- At least 80% of cyclists in Copenhagen to feel safe and secure in traffic [58%]


quick idea of how we can represent our 3 personas: